Table of contents

  • Introduction: Estimated time to complete, what you need before you start, and what we'll show you how to create

  • Key concepts: Video about the Deadline Funnel webhook and email links

  • Core setup: Create a Deadline Funnel campaign, add the webhook to Mailchimp, use Deadline Funnel email links

  • Next steps: Email timers, sales tracking, custom fields, and testing

Introduction

In this guide, we will show you how to create an evergreen campaign in Deadline Funnel that connects to your automation in Mailchimp.

We recommend starting with this guide if you are using Mailchimp. 🙂

But if you do not want to create an evergreen campaign - and you want to create a fixed-date campaign - please refer to this guide instead.

🕐 Estimated time:

30 minutes

⚠️ Before you start:

  • Make sure you have already created an automation in Mailchimp

  • Write at least two or three emails in the automation

  • Create a special offer page on your website that will be specifically for subscribers going through this automation

  • Create an expired page on your website that subscribers will be redirected to after their deadline expires

🏗️ We'll show you how to create:

  • An evergreen Deadline Funnel campaign using the Email Sequence + Special Offer blueprint (required)

  • A Deadline Funnel webhook added to Mailchimp (required)

  • One or more Deadline Funnel email links in your automation emails (required)

  • One or more Deadline Funnel email timers in your automation emails (optional)


Key concepts

Please watch this quick video about how Deadline Funnel integrates with Mailchimp:

⏰ THE WEBHOOK: The trigger that starts each subscriber's deadline

Each subscriber who triggers the webhook in your automation will be added to your Deadline Funnel campaign.

Example: In a 3-day evergreen campaign, if someone triggers the webhook on Monday, their deadline will be Thursday. And someone else who triggers the webhook on Tuesday will have a deadline on Friday.

"But what about when they open an email or click a link in an email?"

It does not matter if your subscribers open an email, when they open an email, or even if/when they click a link in your email.

Each subscriber's deadline will be calculated based on when they trigger the Deadline Funnel webhook in your automation.

🔗 EMAIL LINKS: Redirect subscribers to your special offer or expired page

In your emails, you will use the Deadline Funnel email links wherever you are linking to your special offer page (instead of linking to your special offer page directly).

Example: If you are linking to www.example.com/special-offer, you will use the Deadline Funnel email link in your email (i.e. https://dfl0.us/s/d7fb49bc?em=*|EMAIL|*) instead of www.example.com/special-offer.

When a subscriber clicks on a Deadline Funnel email link, Deadline Funnel will look up their deadline (based on when they went through the webhook) and either redirect them to your special offer page or the expired page.


Core setup

These three steps are required in order to integrate Deadline Funnel + Mailchimp. 🙂

1. Create a campaign in Deadline Funnel

First, create an evergreen campaign in Deadline Funnel.

When creating your campaign, select the Email Sequence + Special Offer blueprint:

➡️ Please visit our guide for more details about how to create a campaign in Deadline Funnel.

2. Add the Deadline Funnel webhook to your Audience settings in Mailchimp to start each subscriber's unique deadline

After you've created your Deadline Funnel campaign, set up the integration between Deadline Funnel and Mailchimp.

This integration determines where you start each subscriber's Deadline Funnel tracking as they are going through your automation.

➡️ Please visit our guide for more details about how to add the Deadline Funnel webhook to Mailchimp.

3. Add Deadline Funnel email links to your automation emails

Copy the Deadline Funnel email link from the Emails section of your campaign:

Use this link in your emails anywhere that you are linking to your special offer page, instead of linking directly to the special offer page.

Now, when someone receives your emails and clicks on the Deadline Funnel email link, Deadline Funnel will look up that subscriber's email address and automatically redirect them to either your special offer page or offer expired page.

➡️ Please visit our guide to learn how to add the Deadline Funnel email links to your emails.


Next steps

Please visit the following guides to learn how to:

1️⃣ Add Deadline Funnel email timers to your automation emails

2️⃣ Set up sales tracking in Deadline Funnel

3️⃣ Personalize your emails with a custom field that shows the text version of each subscriber's deadline

4️⃣ Test your campaign so you can verify exactly what your subscribers will experience


If you have any questions, please reach out to us via the Messenger.

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