In this doc, we'll show you how to time your ActiveCampaign email sequence to match your campaign deadline.

To see all our ActiveCampaign guides, please visit our main ActiveCampaign doc.

Sometimes you want to give your subscribers reminder emails letting them know when their deadline is ending. But what happens if some of your subscribers sign up at 8 AM, and others subscribe at 4 PM on the same day? How can you make sure the reminder emails match your campaign deadline length?

Our guide below will help you with that exact scenario.

Navigate to your ActiveCampaign automation and ensure that you have a tag or other starting point to mark when users are subscribed, and also check to be sure that you have followed the API Integration steps to add your webhook URL to the automation:

In this example, we've set the campaign to be 3 days and to end at 11:59 PM EST on the final day:

We can see that when the user signs up, three things happen. A tag is added to the user which kicks off our automation, then a webhook is sent back to Deadline Funnel to trigger the deadline, and our first email goes out to our subscriber.

The day that the deadline is triggered is always going to be Day 0 of the deadline. We have it set up this way so that people can enter at any time on the first day and still have a deadline that ends at the same time - AKA midnight on the final day.

So what we need to do is set up a few wait conditions to ensure that ActiveCampaign waits until Day 1 of the deadline to send the next email.

In order to do this, we need to set up 4 conditions.

Set an 'If/Else' condition that says 'If the time is currently 12am', send them down a separate path:

Once you've done that, you'll see that you now have two paths:

Condition 2

If someone enters the funnel between 12am-1am, they'll be sent down the Yes path. For this path, you'll add a Wait Condition that says 'Wait 1 day'.

Condition 3

If someone enters the funnel at any time that is not between 12am-1am, they'll be sent down the No path. Set one "Wait Until" condition to wait until 12 AM in the same timezone as your Deadline Funnel campaign is set to.

Set one more "Wait Until" timer to 9 AM the next day, in the same timezone as your Deadline Funnel campaign is set to, directly following the "Wait Until" 12 AM condition.

Once you've set up these conditions, you can set a Go To Another Action from the Yes path and drag the green icon to connect it back to the 12 AM wait condition:

With these conditions in place, you can be sure your subscribers will always get the Day 1 Email on Day 1 of the deadline, and then you can set the following emails to go out once a day until the last day is reached:

On the last day, we know that our "Day 3" morning email will go out at 9 AM – so we can set another two reminder emails to go out 9 hours before the deadline ends and 3 hours before the deadline is reached, respectively:

That's it! Please be sure to test your campaign.