Many Email Service Providers offer conditional waits, i.e., wait until Monday at midnight, then send the webhook.
ConvertKit offers automations and rules, but doesn't have a 'wait' condition, so this offers a few workarounds.
In this article we will cover:
- How you can create a 'wait' condition with ConvertKit so that your promotion emails begin and end on specific days of the week.
- How you can create a 'wait' condition with ConvertKit so that you can be certain the last day in your email sequence syncs up with the last day of the deadline.
How to create a 'wait' condition with ConvertKit so that your promotion emails begin and end on specific days of the week:
Timing Emails for a Specific Day of the week:
You want your promotional emails to always start on a Monday and end on a Friday.
As explained in the video, in this scenario you cannot set a deadline based on the number of days, because the number of days will be variable.
Our recommendation: Multiple Sequences:
Multiple sequences will allow you to control the start of your promotional sequence so that the distance between the start and end of your promotional emails is the same after the webhook is triggered.
Three Sequences Scenario:
- Email 1 adds your lead to an Introductory/Waiting List Sequence
- Email 2 adds a tag to trigger your Deadline Funnel webhook and sends a single promotional email
- Email 3 kicks off your promotional sequence that runs Tuesday through Friday
Here are some of the reasons for setting up the promotion this way:
- The API integration with ConvertKit is set to use a tag in ConvertKit as the trigger
- Due to how ConvertKit currently works it's easiest to set the tag when someone first enters a sequence, which is why we're starting a new sequence on a specific day to trigger the webhook
Note: It's important to set the email time for the promo sequence to be sent 1 hour before the Monday-only email is set. You should test this, but this is to make sure that the first promotional email is sent on Tuesday and not later in the day on Monday.
How to create a 'wait' condition with ConvertKit so that you can be certain the last day in your email sequence syncs up with the last day of the deadline:
Using this sequence as an example:
The first email gets sent out immediately after someone enters the sequence. That's Day 0 of the deadline. The following emails are set to send "after 1 day”.
You can control the specific time that those emails get sent out each day under the Settings in your campaign:
In this example we've set this to send emails out at 8am Eastern Time each day:
Note: Make sure you have the Deadline Funnel campaign timezone set to the same timezone in your ConvertKit account.
In the example above we have 6 days worth of emails, and we want to be able to send the subscriber two emails on the final day. One in the morning, and one in the late afternoon.
So, let's say a subscriber enters the sequence on Monday at 5pm EST.
You have the webhook set up to start their deadline when they get added to the sequence, and they receive the first email immediately, Monday at 5pm EST (Day 0 of the deadline).
Each following emails are sent out on day 1/2/3/etc, at 8am EST. Then on the final day, you know the first email is going to send out at 8am, so then you just set a condition to say 'Send after 8 hours' and that will allow your final email to be sent out at 4pm EST.
With this method, you can rest assured that your emails will always line up with the length of the deadline. :)
If you have any questions, send us a message in chat or email us at email@example.com.