In this guide, we'll show you how to integrate Deadline Funnel with Mailchimp and use our email links in your Mailchimp emails.

If you are setting this up for the first time, please check out our guide to see how to connect your Mailchimp API key with Deadline Funnel.

The integration between Deadline Funnel and Mailchimp is based on a webhook. Whenever a user goes through the webhook in Mailchimp, they will automatically be added to your Deadline Funnel campaign and receive a deadline.

Go to the Emails tab in your Deadline Funnel campaign, and copy the webhook:

Open your customer journey in Mailchimp, and click on the plus sign:

In the drop-down menu, select Webhook:

Give your webhook a name, and then add your webhook from step 1, under URL destination:

Open your Deadline Funnel campaign, and copy the Content for the webhook:

Open Mailchimp again, and paste the content for the webhook here:

Click Save when you are done.

The integration is now complete. Any time a user goes through the webhook in your Mailchimp customer journey, they will be automatically added to your Deadline Funnel campaign, and Deadline Funnel will create a unique deadline for that lead for your special offer.

Deadline Funnel email links are very important to use in your emails wherever you are linking to your special offer (i.e. sales page or checkout page) that subscribers will only be able to access before the deadline.

Deadline Funnel email links pass the subscriber's email address through the link so Deadline Funnel can look up the subscriber's deadline based on their email address and redirect them to your special offer page (or to the expired page if their deadline is expired).

Navigate to the relevant campaign in your account and then click into the 'Emails' tab in the left-hand menu.

Select the correct Page URL and click on the Email Link to copy it so you can use it in your Mailchimp email and automatically include the subscriber's email address in your link for tracking purposes:

In your Mailchimp email, highlight the text that you want to link to your sales page and then click the link button:

Paste your Deadline Funnel Email Link URL into the Web address field and then press Insert:

If you want to add the link to a button, simply select the button and insert the email link in the Web address field:

Your email link now appears in your email and will track your subscribers who click that link and take them to your campaign page.

Once you've set up your integration, make sure to do a quick test to make sure all the pieces are connecting properly.

Open your campaign, go to the testing tab, and click on Clear My Tracking:

Enter the email address that you want to use for this test:

You can now see that Deadline Funnel is waiting for our test user to go through the webhook in your Mailchimp customer journey:

Add your test email address as a new subscriber to Mailchimp:

Once you've added the contact, go back to your MailChimp Customer Journey to add the contact:
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Click on Add contacts when you are done.

Once you have opted in to your customer journey, you should be able to see the user in your Deadline Funnel campaign (it might take a few minutes, so make sure to wait and refresh the page):
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If you can see that the event was received, it means that your integration is working!

If you have any questions please chat with us through the messenger in your account, send an email to help [at] deadlinefunnel [dot] com, or schedule a quick call with our team. We'd love to hear from you and we're happy to help!