In this doc, we'll show you how to set up Sales Tracking with ActiveCampaign. There are a few additional steps to complete after that - |
Before we get started, let's look at how our Sales Tracking works in Deadline Funnel.
The Deadline Funnel Sales Tracking feature works through a webhook. This is similar to the webhook you would use to trigger a deadline, but instead of creating a tracking record for your subscriber under the 'Tracking Started' section of your Analytics and assigning a deadline to it, it will create a tracking record under the 'Sales Tracked' section. This Sales Tracking record will have the email of the subscriber, the date of the purchase, and the amount and currency that you specify when you first create the webhook.
It's important to note that the Sales Tracking webhook will add a Sales Tracking record to your Deadline Funnel campaign any time a subscriber passes through that webhook in an ActiveCampaign automation. So it's very important that you create an ActiveCampaign automation that only runs based on an actual purchase, and you place the Sales Tracking webhook at the top of that automation.
How to set up Sales Tracking with ActiveCampaign
This is how you can set up Sales tracking with ActiveCampaign.
1. Open Quickstart in your campaign editor, and then click on Set up sales tracking:
2. Put in the value of each sale, and then copy the webhook:
3. Open your ActiveCampaign automation, and click on the plus icon:
4. In the window that appears, go to Workflow and select Webhook:
5. Paste the webhook (from step 2) into the field, and then click Save:
That's it!
Any time a user goes through the webhook in this automation, they will be automatically added to your Sales tracking in Deadline Funnel.
You can test the integration by adding a test user to the automation in ActiveCampaign. After you have added the user, you should be able to see the event here:
You can also open your Analytics page and select Sales Tracked to see all the sales events:
Tracking Sales at Different Price Points
Let's say you have an offer that people can either purchase for $197 or $297, and you want to track when people purchase at either of those price points inside of Deadline Funnel.
Firstly, in order to do this you will need to have a way to differentiate the two price points between your checkout software and ActiveCampaign, and you'll want to tag them according to which price they paid. Then you can use those tags to create two separate automations that run based on one tag or the other being added.
Once you have two separate automations in place, you'll create your Sales Tracking webhook and set the amount to $197, then add it to the automation for the $197 purchase.
Deadline Funnel does not have the ability to store two separate webhooks inside of one campaign, so in order to get the webhook for the $297 offer, you'll just adjust the amount of the existing webhook to $297. This will not break the first webhook you created for $197 offer. But it does mean that if you go back to look at your webhook settings later, you will only see the webhook with the second price point added. Make sure to paste the new webhook into your automation for the $297 purchase.
And that's it! Now if someone purchases at the $197 price they will show up as a $197 sale in Deadline Funnel, and if they purchase at $297, they will show up as a $297 sale.
If you have any questions, please let us know at help@deadlinefunnel.com or in our live chat at the bottom right of your screen |