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In Flodesk, click on Audience, select any subscriber, and then click Segments and data to add your new custom field:

Scroll down and click 'Add custom field'.

Add the name of your custom field.

Select 'Save' and that's it!

Your new custom field will now be available to use in your integration with Deadline Funnel.
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If you'd like more details about this process, see this Flodesk support article.