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Mailchimp - Evergreen Campaign

How to set up an evergreen campaign with Mailchimp

Hannah avatar
Written by Hannah
Updated over 2 months ago

Table of contents

  • Core setup: Create a Deadline Funnel campaign, add a page timer, integrate Mailchimp, use Deadline Funnel email links

  • Next steps: Email timers, sales tracking, and testing

Introduction

In this guide, we will show you how to create an evergreen campaign in Deadline Funnel that connects to your automation in Mailchimp.

To reference our other Mailchimp guides for other campaign types, click here.


Core setup

1. Create a campaign in Deadline Funnel

After creating your campaign, name your campaign and select your email provider and landing page builder.

When selecting your campaign type, select Evergreen:

➡️ Please visit our guide for more details about how to create a campaign in Deadline Funnel.

2. Add the Deadline timer to your campaign pages

For your timers to appear on your offer pages, we need to put a piece of code on those pages.

In the top menu of your Deadline Funnel account, click on Tracking Code and click the Copy button. See the first screenshot below.

After you've copied the code you'll need to paste it into your webpage builder so it can track visitors and show your deadline timer.

➡️ Please visit our guide on adding the tracking code to your site to see page builder-specific instructions.

3. Integrate Mailchimp with Deadline Funnel

To integrate Mailchimp with your Deadline Funnel campaign, you'll need to:

  1. Connect your Mailchimp account to your Deadline Funnel account

  2. Put a webhook into your Mailchimp automation

This will allow you to trigger a unique deadline for each subscriber in Mailchimp.

For more explanation of why the webhook is important, watch this video:

➡️ Please visit our guide for more details about how to trigger the deadline in Mailchimp.

4. Add Deadline Funnel email links to your automation emails

Copy the Deadline Funnel email link from the Emails section of your campaign:

Use this link in your emails anywhere that you are linking to your offer page, instead of the offer page's URL.

Now, when someone clicks on the Deadline Funnel email link, Deadline Funnel will look up that subscriber's email address and automatically redirect them to the correct page with the right timer.

➡️ Please visit our guide to learn how to add the Deadline Funnel email links to your emails.


Next steps

Please visit the following guides to learn how to:

1️⃣ Add Deadline Funnel email timers to your automation emails

2️⃣ Set up sales tracking in Deadline Funnel

3️⃣ Test your campaign so you can verify exactly what your subscribers will experience

If you have any questions, contact us via chat (bottom right corner of your screen) or email at help@deadlinefunnel.com. We're always happy to help! 🙂

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