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Email Link Click Tracking

Learn about how email link click tracking works in Deadline Funnel!

Team avatar
Written by Team
Updated over 2 weeks ago

Released: March 13, 2025

Overview

Deadline Funnel now automatically tracks email link clicks, giving you valuable insights into how your audience engages with your campaigns. In this doc we'll show you what data is available and how you can use it.

Supported Campaigns

Email link click tracking works with almost all campaign types except:

  • Page-Only campaigns

  • Announcement Bar campaigns

How It Works

When you use Deadline Funnel email links in your campaigns (pointing to your sales pages, checkout pages, etc.), we automatically track clicks on these links. No additional setup required!

Deadline Funnel email links are the links you use in your emails wherever you're linking to your special offer page(s) such as a sales page or checkout page.

Available Data Views

1. All Clicks Across All Campaigns

This is available in your Campaign Dashboard, where you'll see:

  • Total click count across all your campaigns

  • Customizable time range (default: last 30 days)

  • De-duplicated by subscriber and day for clean data

2. All Clicks Per Campaign

This is available in your Campaign Dashboard and in the campaign summary box of the Campaign Editor:

  • Click count organized by individual campaign

  • Shows data for the last 30 days

  • De-duplicated by subscriber and day for clean data

3. All Clicks Per Email Link

This is available in the Emails section of the Campaign Editor:

  • Click count for each specific email link

  • Shows data for the last 30 days

  • De-duplicated by subscriber and day for clean data

4. Detailed Click View Per Campaign

This is available in Campaign >> Analytics >> Email Clicks:

  • Shows each individual click

  • Shows data for the last 30 days

  • Shows all clicks without de-duplication

About De-duplication

For the first three data views, we ensure your metrics are meaningful:

If the same subscriber clicks on the same link multiple times within a 24-hour period, it counts as just one click. This gives you a more accurate picture of unique engagement.

The detailed view (view #4) shows every click event, allowing you to see all interaction data.

Important Notes

  • This feature launched on March 13, 2025

  • Click data is only available from the release date forward

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