Disclaimer: The contents of this web page do not constitute legal advice. This page is for informational purposes only, and we strongly encourage you to seek independent legal counsel to understand how your organization needs to comply with the GDPR and/or other legal/regulatory requirements.
When you add the Deadline Funnel tracking code to your website, Deadline Funnel will automatically set cookies whenever someone visits a page that is added to your campaign.
Deadline Funnel tracking code:
Special offer page added to a Deadline Funnel campaign:
Based on the screenshots above, we assume the Deadline Funnel customer has added the Deadline Funnel tracking code to the header of their website.
Deadline Funnel will set cookies when someone visits this page on their website:
This happens because the Deadline Funnel tracking code is loading on that page and because that page is added to the Deadline Funnel campaign.
You may need to obtain consent from some or all of your website visitors before setting cookies.
Here are some ideas for how to accomplish that.
1. Consent management platform (CMP)
A consent management platform (CMP) is a page-based consent solution that provides the ability for your website visitors to provide specific consent before loading non-necessary cookies on your website.
You can use a CMP such as Cookiebot to get consent from your website visitors before loading any cookies on the page.
This can be done using a combination of Cookiebot + Google Tag Manager, with the Deadline Funnel tracking code loaded on your website through Google Tag Manager.
Please visit this guide for more details:
2. Collecting consent for subscribers
You can update your optin forms with an optional checkbox that subscribers can check to consent to cookie collection and marketing emails.
This method can work with almost any email platform. We recommend checking out these guides from ActiveCampaign and MailChimp for more details and examples:
One option that can simplify implementation of Deadline Funnel in the context of cookie consent requirements is to only use Deadline Funnel on pages of your website that people can access if they have subscribed to your email list and provided consent during that process.