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How to create an Upsell Campaign
How to create an Upsell Campaign
Matt avatar
Written by Matt
Updated over a week ago

In this guide, we'll show you how to create an Upsell Campaign in Deadline Funnel to use with your special offer.

This campaign type will have an evergreen deadline that will give each subscriber their own unique deadline and will integrate with your main offer and email sequence.

Creating your upsell campaign in Deadline Funnel

Start by selecting "Create New Campaign" and then choose a campaign name and category that will be used in your Deadline Funnel account to help organize your campaigns.

Now select your email platform, your landing page builder platform, and optionally, an additional page builder platform. Then click Next.

Select the "Email Sequence + Special Offer" blueprint which will create a campaign that you can connect with your email sequence and where each subscriber will get their own unique deadline. Click Next.

If you're using an email platform with a direct integration with Deadline Funnel and this is your first campaign, you'll have to integrate your email platform with Deadline Funnel in the next step. If you've already integrated your email platform with Deadline Funnel, you'll skip to the next step:

If applicable, in the next step you'll configure the integration between this campaign and your email platform:

Select the amount of time you want to give to each subscriber, choose the timezone where most of your clients are, and then click Next. (you can always adjust this later)

Now add your upsell offer page URL to the "Page:" field. This is the page that people will have access to until the deadline that you selected.

Then go ahead and add the page URL where you want to redirect them after the upsell deadline was reached. Click Finish.

Configuring your upsell campaign

Once you've finished creating the campaign, you'll be redirected to the Quickstart section of your new campaign.

Here you'll see the remaining steps to complete your campaign setup and each step includes a link to the step-by-step guide for your specific platforms.

Adding Deadline Funnel to your page

The first step will be to add the Deadline Funnel tracking code to your upsell offer page. (this will be any page that is used as a "before the deadline" page). The method of adding the tracking code is different for every platform but our guide will show you the exact steps that you need to take.

By default, the page that you added during the campaign creation will be set to display a floating bar, which is one of our more popular options.

As soon as you added the tracking code to your page, you should see the floating bar appear on your page and it will display the upsell deadline based on the date and time that you set here:

If you have additional pages where you want to display the timers or control access after the deadline expires, use the "Add New Page" button in the Pages section to add as many pages as you want to this campaign. These pages will use the same deadline.

Adding Deadline Funnel to your emails

There are two items that you can add to your emails:

  1. Deadline Funnel Email Links (Required)

  2. Deadline Funnel Email Timer (Optional)

For each page that you add in the Pages section, Deadline Funnel will create a corresponding email link which you can find in the Emails section:

Deadline Funnel Email Links

The Deadline Funnel email link is customized based on the email platform that you selected and should be used anywhere you link out to the special offer page from your emails. This can be a CTA button or hyperlinked text.

When a subscriber clicks on this link in one of your emails, Deadline Funnel will check the upsell deadline status and if the deadline is still active, they'll be redirected to the upsell offer page. If the deadline has already expired, they'll be taken directly to the "after the deadline" page.

Deadline Funnel Email Timer

Adding the email timer to your email is optional but is a great way to give your subscriber a visual of how much time is left before the deadline expires.

In most cases, you would simply need to copy the HTML Email timer code from the Emails section of your campaign and add that to a code block or the source code of your email.

You'll find the link to the guide for your specific platform in the Quickstart section or by clicking the "need help?" link below the email timer code.

Integrate your Upsell Offer with your Main Offer

The final step is to ensure that you send your clients that purchased your main offer into the Upsell offer. The method for doing this will vary depending on your email and cart platforms but our support team can assist if you need help.

Test your upsell campaign

The final step is to Test your campaign so you can verify exactly what your subscribers will experience.

That's it! Your campaign is now ready for your upsell offer!

If you have any questions, please let us know at or in our live chat at the bottom right of your screen

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