How to Time Your Mailchimp Emails to Match Your Deadline

Sometimes you want to give your subscribers reminder emails letting them know when their deadline is ending. But what happens if some of your subscribers sign up at 8 AM, and others subscribe at 4 PM on the same day? How can you make sure the reminder emails match the set deadline?

Navigate to your Mailchimp automation and ensure that you have a tag or other starting point to mark when users are subscribed, and also check to be sure that you have followed the Mailchimp integration steps to add your webhook URL to Mailchimp:

In this example, we've set the campaign to be 3 days and to end at 11:59 PM EST on the final day:

Because we've integrated our campaign with Mailchimp and added the webhook URL in our Audience settings, when the user signs up, the webhook is sent back to Deadline Funnel to trigger the deadline.

We'll then add a tag to the subscribers that kicks off the automation, and then our first email goes out to our subscribers immediately.

Now we'll add in a 1-day delay after the first email:

Next, we'll add the Day 1 email and set it to send on any day between 8am-8:15am. (You can choose any time that works for you.) This means that this email will go out on Day 1 (the day after the deadline started) at around 8am.

We'll continue adding 1-day wait conditions and emails with the same time settings until we reach the last day of our sequence.

On the last day, we know that our "Day 3" morning email will go out at 8 AM – so we can set another two wait periods and reminders emails to go out 9 hours before the deadline ends and 3 hours before the deadline is reached, respectively: (or whatever interval you prefer). This time we'll add the number of hours to wait and then add the last reminder emails to go out immediately after the wait periods:

This is what the last day will look like:

If you have any questions please chat with us through the messenger in your account, send an email to help [at] deadlinefunnel [dot] com, or schedule a quick call with our team. We'd love to hear from you and we're happy to help!