In this guide, we will show you how to create an evergreen campaign in Deadline Funnel that connects to your automation in MailerLite.

We recommend starting with this guide if you are using MailerLite. 🙂

But if you do not want to create an evergreen campaign - and you want to create a fixed-date campaign - please refer to this guide instead.

Please watch this quick video about how Deadline Funnel integrates with MailerLite:

Each subscriber who is added to your list or to a group you specify in MailerLite, will trigger the webhook and will be added to your Deadline Funnel campaign.

Example: In a 3-day evergreen campaign, if someone subscribes on Monday, their deadline will be Thursday. And someone else who subscribes on Tuesday will have a deadline on Friday.

"But what about when they open an email or click a link in an email?"

It does not matter if your subscribers open an email, when they open an email, or even if/when they click a link in your email.

Each subscriber's deadline will be calculated based on when they subscribed in MailerLite and triggered the Deadline Funnel webhook.

In your emails, you will use the Deadline Funnel email links wherever you are linking to your special offer page (instead of linking to your special offer page directly).

Example: If you are linking to www.example.com/special-offer, you will use the Deadline Funnel email link in your email (i.e. https://dfl0.us/s/a0e00c83?em={$email} ) instead of www.example.com/special-offer.

When a subscriber clicks on a Deadline Funnel email link, Deadline Funnel will look up their deadline (based on when they were tagged and triggered the webhook) and either redirect them to your special offer page or the expired page.

These three steps are required in order to integrate Deadline Funnel + MailerLite. 🙂

First, create an evergreen campaign in Deadline Funnel.

When creating your campaign, select the Evergreen campaign type:

➡️ Please visit our guide for more details about how to create a campaign in Deadline Funnel.

After you've created your Deadline Funnel campaign, set up the integration between Deadline Funnel and MailerLite

This integration allows you to trigger the deadline based on when a specific tag is applied to a contact.

MailerLite offers two versions, namely MailerLite (Classic) and MailerLite (New), and you can find our guides for each in the links below.

➡️ Please visit our guide for more details about how to trigger the deadline for a subscriber in MailerLite (Classic)

➡️ Please visit our guide for more details about how to trigger the deadline for a subscriber in MailerLite (New)

Copy the Deadline Funnel email link from the Emails section of your campaign:

Use this link in your emails anywhere that you are linking to your special offer page, instead of linking directly to the special offer page.

Now, when someone receives your emails and clicks on the Deadline Funnel email link, Deadline Funnel will look up that subscriber's email address and automatically redirect them to either your special offer page or offer expired page.

➡️ Please visit our guide to learn how to add the Deadline Funnel email links to your emails.

Please visit the following guides to learn how to:

1️⃣ Add Deadline Funnel email timers to your automation emails

2️⃣ Set up sales tracking in Deadline Funnel

3️⃣ Personalize your emails with a custom field that shows the text version of each subscriber's deadline

4️⃣ Test your campaign so you can verify exactly what your subscribers will experience