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ActiveCampaign - Webinar Campaign

How to set up a webinar campaign with ActiveCampaign

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Written by H
Updated over 2 months ago

Table of contents

  • Core setup: Create a Deadline Funnel campaign, add a page timer, integrate ActiveCampaign, configure your webinar platform, use Deadline Funnel email links

  • Next steps: Email timers, sales tracking, and testing

Introduction

In this guide, we will show you how to create a webinar campaign in Deadline Funnel that connects to your automation in ActiveCampaign.

To reference our other ActiveCampaign guides for other campaign types, click here.


Core setup

1. Create your Deadline Funnel campaign

After creating your campaign, name your campaign and select your email provider and landing page builder.

When selecting your campaign type, select Automated Webinar:

➡️ Please visit our guide for more details about how to create a campaign in Deadline Funnel.

2. Add the Deadline timer to your campaign pages

For your timers to appear on your offer pages, we need to put a piece of code on those pages.

In the top menu of your Deadline Funnel account, click on Tracking Code and click the Copy button.

After you've copied the code you'll need to paste it into your webpage builder so it can track visitors and show your deadline timer.

➡️ Please visit our guide on adding the tracking code to your site to see page builder-specific instructions.

3. Integrate with ActiveCampaign

To integrate ActiveCampaign with your Deadline Funnel campaign, you'll need to:

  1. Connect your ActiveCampaign account to your Deadline Funnel account

  2. Put a webhook into your ActiveCampaign automation

This will allow you to trigger a unique deadline for each subscriber in ActiveCampaign.

For more explanation of why the webhook is important, watch this video:

➡️ Please visit our guide for more details about how to trigger in ActiveCampaign

4. Configure your Webinar platform

If you're using another platform to host your webinars, you'll need to sync its behavior to your Deadline Funnel campaign.

This video and our webinar guides below provide an overview of how to do that.

If you're using a different platform from one of these, you can please visit this guide for more info about syncing Deadline Funnel to your webinar platform.

5. Add Deadline Funnel email links to your automation

Copy the Deadline Funnel email link from the Emails section of your campaign:

Use this link in your emails anywhere that you are linking to your offer page, instead of the offer page's URL.

Now, when someone clicks on the Deadline Funnel email link, Deadline Funnel will look up that subscriber's email address and automatically redirect them to the correct page with the right timer.

➡️ Please visit our guide to learn how to add the Deadline Funnel email links to your emails.


Next steps

Please visit the following guides to learn how to:

1️⃣ Add Deadline Funnel email timers to your automation emails

2️⃣ Set up sales tracking in Deadline Funnel

3️⃣ Test your campaign so you can verify exactly what your subscribers will experience

If you have any questions, contact us via chat (bottom right corner of your screen) or email at help@deadlinefunnel.com. We're always happy to help! 🙂

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