In this video, we provide an overview of how to integrate your webinar platform with Deadline Funnel.
There are two types of emails you'll be sending:
- Pre-webinar (registration links, reminders)
- Post-webinar (replay, sales emails)
You can use Demio to send all of the pre-webinar notifications, but it's important to use your actual email platform (e.g. ActiveCampaign) for sending out all emails after the webinar happens.
This means that your replay email as well as your post-webinar sales emails need to be sent from your email platform (e.g. ActiveCampaign), and not sent through Demio.
Two integration options
There are two main ways to integrate Demio and Deadline Funnel.
If you are using one of these email platforms, follow the direct integration method:
If you are using a different email platform, follow the optin integration method.
Direct integration method
The first step of the direct integration method is to integrate Demio with your email platform.
The most important part of this step is that you send these two tags from Demio to your email platform, as shown in the following screenshot:
- A tag that is applied when someone "came to the webinar" - e.g. samplewebinar-attended-webinar
- A tag that is applied when someone "did not come" - e.g. samplewebinar-missed-webinar
The next step of the direct integration method is to integrate Deadline Funnel with your email platform, so that whenever either of those two tags are applied in your email platform, Deadline Funnel starts the tracking for that subscriber.
Please click on one of the following links to view the integration guide for your email platform:
Add the Tracking Pixel to your Live Webinar Page:
This is an important step if you're going to trigger the deadline based on when a subscriber attends your webinar.
The Tracking Pixel will trigger the deadline for your subscribers' IP address based on when they attend the webinar, which will allow you to link them directly to the sales page from your webinar and ensure that they see the correct timer.
In the Deadline Funnel, navigate to Edit Campaign > Settings > Advanced and copy your tracking pixel:
Now go into your webinar in Demio, go to Customize > Integrations and click 'Settings' for the Custom Code option:
Select 'Webinar Room', 'Head' as the part of the page you want to add the code to, paste your Deadline Funnel tracking pixel into the 'Custom Code' box, and click 'Save Integration':
And you're all set!
Optin integration method:
If you are using a different email platform, then you will need to use the optin integration method instead.
First, make sure that you only allow same-day/just-in-time registration. Doing this keeps the number of days between the registration event and the deadline for your promotion a specific number of days.
In some cases this might not be ideal for what you had planned, but it's required in order to synchronize the timing of your follow-up emails and the Deadline Funnel tracking - since Demio can't tell your email system to apply a tag.
If you have any questions, please let us know at firstname.lastname@example.org.