Quick Links
Before You Start
Create Your Evergreen Deadline Funnel Campaign
Set up your Deadline Funnel evergreen campaign based on the number of days between when someone attends your webinar and the deadline for your promotion after the webinar.
For example, if someone registers for your webinar on Monday, but attends your webinar on Tuesday, the deadline will start counting down on Tuesday.
See more in our guide on how to create a Deadline Funnel campaign.
Create Your Webinar-Related Tags in Keap
We suggest 2 webinar-related tags, one for those who attended the webinar and one for those who missed the webinar.
Integrate Your Keap Account with Your EasyWebinar Account
1. Open Integrations
Inside of EasyWebinar, navigate to My Account > Integrations, select Keap, and follow EasyWebinar’s instructions for integrating your accounts:
Once you’ve integrated Keap and EasyWebinar, click on Edit Event, and go into Event Integration:
2. Select Tags
Navigate to the Tagging section and select the Came to webinar and Did not come tags:
This will allow EasyWebinar to tag your contacts in Keap based on whether they attend your webinar or do not attend.
3. Add Your Tracking Pixel
Open the Settings tab in your Deadline Funnel campaign editor, and copy the Tracking Pixel:
4. Open Third-Party Scripts
Go back to EasyWebinar and go to Advanced Options > Third Party Scripts:
5. Insert Your Tracking Pixel
Paste your Deadline Funnel tracking pixel into the Header Scripts box for the Event Page:
6. Triggering the deadline in Keap
Set up a Keap automation that will trigger your Deadline Funnel webhook when either tag is applied:
To trigger the deadline based on when people are added to your sequence in Keap, you'll need to set up our direct integration with Keap. Check out our guide on how to do that here!
When either webinar tag is applied, the Deadline Funnel webhook will trigger and begin the subscriber's deadline. This will coordinate the timing of your Keap emails and the Deadline Funnel deadline. Your leads will be tracked by email, cookies, and IP address.
Email Follow-up Instructions
You will be unable to use the email countdown timer or 'deadlinetext' in emails that are sent from EasyWebinar as they do not allow the placeholder required to use the subscriber email
You can and should use the Deadline Funnel email links in your follow-up emails to keep your countdown properly synced.
We encourage you to use Keap for follow-up emails so that you have the option to include the Deadline Funnel animated countdown and the specific time and date of your subscriber's deadline, in the body of the email.
That's it!
Related Resources
Support
If you have any questions please chat with us through the messenger in your account, send an email to help [at] deadlinefunnel [dot] com, or schedule a quick call with our team. We'd love to hear from you and we're happy to help!