Analytics / People

Everything you need to know about the Analytics & People pages

Matt avatar
Written by Matt
Updated over a week ago

Video Tutorial


Analytics vs People

In the top right corner of the Analytics page, you'll see two options - People and Analytics:

Analytics is where you'll go to see everyone who is being tracked in a specific campaign.

In Analytics you can do all of the following (click the links below to visit that section of this doc):

People is where you'll see everyone who is being tracked across all campaigns in your account. If one subscriber is in two different campaigns, they'll appear as one record under People and any IPs or email addresses associated with them will also appear here when you click on the three dots next to their email.

In People, you can do all of the following (click the links below to visit that section of this doc):


Switching between campaign analytics

You can see which campaign you are currently viewing the Analytics for in the top menu on the Analytics Page:

To navigate to a different campaign, click on the name of the campaign. A dropdown will appear with all of your other campaigns and you can click on whichever one you want to view:


Analytics for Evergreen campaigns vs Fixed campaigns

The Analytics page for Evergreen and Fixed campaigns will look slightly different.

A Fixed Date deadline is the same for everyone, based on the fixed calendar date that you select in your Settings. Because of this, we don't actually track people's IP/cookies or email addresses in a Fixed Date campaign.

The only thing we will track in a Fixed Date campaign are sales.

For Evergreen campaigns, we track people based on a combination of email addresses, IPs, and cookies in order to show them their own unique deadline. You'll see all of that information listed, as well as sales if you've set up sales tracking.


Types of Tracking Records

In an Evergreen campaign, you'll find three different types of records. You can navigate them by clicking the arrow here:

People Tracked are all of the emails that are being tracked in a campaign. These are people that have had the deadline triggered for them through a webhook or a Zap. People will also appear here if you are using email links to trigger the deadline instead of a webhook or Zap.

Sales Tracked are all of the sales being tracked through our sales tracking feature. You will need to set this feature up in order for people to start appearing in this section, Deadline Funnel will not automatically track sales on its own.

Other is everyone that is being tracked by IP/cookie only. These are people that are accessing your offer outside of an email funnel. If you're using a Page Trigger for your deadline, everyone who has visited your page and seen the deadline will be listed here as IP addresses:


How to filter for specific dates

By default, the Analytics page will show you the previous 30 days of records.

You can adjust the date range of records that are shown in the top menu here:


How to view the tracking details for a specific subscriber

On the Analytics page of your Deadline Funnel campaign, click on the ellipsis next to a subscriber's email address:

That will display more details about the different emails and IP addresses that Deadline Funnel has associated with that subscriber:

Clicking view more will take you to the People page in your Deadline Funnel account:


How to change the deadline for a subscriber in your Deadline Funnel campaign

It is now possible for you to manually adjust the deadline for your subscribers.

On the Analytics page, click on the Deadline Started date for a subscriber:

This will open a date picker where you can change the date the subscriber was added to your campaign:

Changing the start date automatically updates the deadline for that subscriber.


How to remove a subscriber from a Deadline Funnel campaign

On the Analytics page for your Deadline Funnel campaign, search for the subscriber by their email address, and click the delete icon for that subscriber:

This will remove the subscriber from this Deadline Funnel campaign.

Note:

In some cases even after removing the subscriber from your campaign, you may still need to send them a public reset link in order for them to clear their tracking and access your special offer again.

We are continuing to work to minimize how often this is necessary, but it can happen occasionally.


How to remove email addresses or IP addresses that are attached to a subscriber

On the People page in your Deadline Funnel account, search for the subscriber by their email address, and click the ellipsis to view the emails and IP addresses that Deadline Funnel is currently tracking for that subscriber:

You can select one or more email addresses or IP addresses to remove those tracking identifiers from the subscriber's record in Deadline Funnel.

If you remove all email addresses and IP addresses associated with a subscriber, then Deadline Funnel will remove this subscriber from any campaigns they are currently tracked in.


How to remove a subscriber from all Deadline Funnel campaigns

On the People page in your Deadline Funnel account, search for the subscriber by their email address, and click the ellipsis to view more details for that subscriber.

Then, select all email addresses and IP addresses associated with that subscriber and click Delete:

This will remove the subscriber from all Deadline Funnel campaigns in your account.

Note:

In some cases even after removing the subscriber from your campaign, you may still need to send them a public reset link in order for them to clear their tracking and access your special offer again.

We are continuing to work to minimize how often this is necessary, but it can happen occasionally.


How to manually import a subscriber to your Deadline Funnel campaign

You can use the 'Import' feature to add subscribers and instantly trigger your campaign for those specific subscribers.

Navigate to the Deadline Funnel campaign you want to use and click on 'Analytics' in the top blue bar. Then click the 'Import' button:

Choose between importing a list of subscribers or individual subscribers:

If you choose "Import Bulk", you can add multiple subscribers to your campaign at one time. Add the first names, emails, and tracking start dates for the lead(s) you want to add to your Deadline Funnel Campaign and click 'Import tracking events':

If you choose "Import Single Entries", you can add one or more rows and add the first name, email, and tracking start date in the respective fields and then click "Import Tracking Events". If you're adding multiple subscribers, you can also choose the "Use the same start date for all" option:

The emails you imported are now included in your event tracking with an appropriate deadline:


Related resources


A public reset link is a link that you can send to one or more subscribers that allows them to clear their own tracking.
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​How to set the tracking lifetime in your campaign

With tracking lifetime, you can control how long subscribers are tracked in your campaign before they can be added to the campaign again as a new subscriber.

If you have any questions, contact us via chat (bottom right corner of your screen) or email at help@deadlinefunnel.com. We're always happy to help! 🙂

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