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How to Create a Deadline Funnel Campaign
How to Create a Deadline Funnel Campaign
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Written by H
Updated over a month ago

This guide will help you create your Deadline Funnel campaign!

1. Enter your campaign name and select your sales/checkout and email platforms

First, give your campaign a name and then select the apps you use for your checkout page, sales pages, and email platform.

2. Choose a campaign type and deadline and then click Create Campaign

Choose from nine different campaign types:

  • Evergreen - Multi-day automated email sequence for your special offer. Unique deadline for each lead.
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  • Tripwire Offer - Short 15-minute to 1-hour deadline + low-priced offer immediately after opting in. Unique deadline for each lead.
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  • Product Launch - Launch (or re-launch!) a product/offer to your audience. Everyone gets the same deadline.
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  • Holiday Promo - Black Friday, New Year’s, or any other special days. Everyone gets the same deadline.
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  • Flash Sale - Short promo to a segment of your list. Everyone gets the same deadline, e.g. in 1 hour or tomorrow at 2pm.
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  • Abandoned Cart - Win back lost customers who don’t purchase a public offer on your website. Unique deadline for each lead.
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  • Automated Webinar - Present video training + special offer based on video engagement. Unique deadline for each lead.
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  • Page-Only Deadline - Short deadline that starts when a visitor lands on a page. Public offers on your website or paid traffic direct to offer.
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  • Limited Quantity - Cohorts, coaching, communities, physical products. Offer goes away after X buyers or when deadline expires.
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Then set your deadline for the campaign and click Create Campaign.

3. Add your special offer page and where to redirect leads after the deadline expires

Please verify that you have added the Deadline Funnel code to the header of any website/page where you want Deadline Funnel to appear.

4. Integrate Deadline Funnel with your email platform

If you have selected Evergreen, Tripwire Offer, Abandoned Cart, or Automated Webinar, you will see a step to integrate with your email platform so you can automatically add leads to your Deadline Funnel campaign.

Update your emails to use the Deadline Funnel email links anywhere you are linking to your special offer page or any other page that you have added to this campaign.

And you can also add an email timer to your emails:

5. Customize how Deadline Funnel appears in your website and emails in the appearance editor

You can customize the floating bar, Portal, inline timer, and email timer:

6. Complete the campaign Quickstart ✅ and set up sales tracking 💰

Review your campaign Quickstart and make sure everything is done!

And then set up sales tracking so you can track your campaign's performance.

Deadline Funnel makes it really easy to see how many leads are going through each of your campaigns and how much revenue you're generating... all in one place.

7. Test your campaign before you go live 🚀

If you are creating a Product Launch, Holiday Promo, Flash Sale, or Limited Quantity campaign:
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  1. Open your special offer page and verify that you see Deadline Funnel appear on the page with the correct deadline
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  2. Send yourself a test email for each email you have scheduled for your campaign, verify you are using Deadline Funnel email links anywhere you're linking to your special offer, and click every link in the email to make sure the links work and go to the right page

If you are creating an Evergreen, Tripwire Offer, Abandoned Cart, or Automated Webinar campaign:

  1. Go to the Testing page in your campaign and clear your Deadline Funnel tracking. This only removes your tracking in this campaign (this doesn't impact any of your leads or subscribers) and this is an important step so that you can see exactly what your leads will see when they go through your campaign.
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  2. Opt in to your campaign using a new email address so that you can go through the same optin page / automation / emails / sales page / checkout page that your leads will go through as part of this campaign.
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  3. Verify that you are using Deadline Funnel email links anywhere you're linking to your special offer from your emails and click every link in the emails to make sure the links work and go to the right page(s)
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  4. Verify that you see Deadline Funnel appear on your special offer page with the correct deadline
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  5. You can go back to the Testing page of your campaign and set your deadline to expired if you want to test what what happens when a lead clicks on a Deadline Funnel email link and tries to visit your special offer when their deadline is expired:
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Once you've completed your initial testing, we recommend asking a friend to help review and run another test to make sure everything looks good. 🔥

And that's it! 🎉

Questions or feedback? Contact our team through the messenger on the bottom-right corner of your account or email us at help@deadlinefunnel.com!

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