This guide will help you complete the first steps of creating a campaign in Deadline Funnel.
Step 1. Campaign Name and Campaign Type
First, give your campaign a name and select or create a category. The campaign category is an organizational tool that allows you to group campaigns together. It will only be visible to you inside your account.
Next, you'll select the email platform and landing page builder you're using with this campaign. You have the option to choose up to two landing page builders.
There are several types of campaigns you can create with Deadline Funnel.
Evergreen: Deadline Funnel will assign each subscriber a custom deadline to purchase your offer regardless of when they join your email sequence.
Example: A subscriber joins your sequence on Monday and has a five-day deadline. They have a personalized deadline for Saturday. If a different user joins on Tuesday, they'd have their own deadline on Sunday.
Live Launch: Choose this campaign when your deadline needs to be a fixed date that's the same for everyone. Common use cases are launching a new product, a live webinar, doing a holiday promotion, or a big launch that only happens a few times a year.
Example: A subscriber joins your sequence on Monday and has until Saturday to buy your course. A different subscriber joins on Friday and also has until Saturday to buy the course.
Tripwire: After someone opts in on your landing page you can give them a custom deadline to purchase a fast-action offer. Usually, the deadline is much shorter (in minutes) and involves no emails.
Example: A subscriber has a 15-minute deadline to buy an initial offer after they join your email list.
Upsell: After someone purchases your product, you can give them a custom deadline to accept another offer. Usually, the deadline is much shorter (in minutes) and involves no emails.
Example: A customer has a 15-minute deadline to buy an additional offer after they purchase your course.
Automated Webinar: Integrate Deadline Funnel with your automated webinars so that whenever someone registers for the webinar, Deadline Funnel creates a unique deadline for that person.
Example: A subscriber watches your webinar on Monday and has a three-day deadline. They would have until Thursday to access your special offer.
Custom: If none of the other campaigns match what you're looking for, you can use the Custom campaign as a flexible alternative.
Step 2. Select your deadline length.
The next step is selecting what type of deadline and how long it will be.
If you select a deadline based on days, the first day your subscribers start their deadline will be Day 0. Day 1 of their deadline will start the following day so every subscriber has exactly the same amount of days in their deadline.
Example: If a subscriber's deadline starts at noon on Monday and is for 3 days, his deadline will end on Thursday at midnight in the timezone you select. On Monday when your subscriber starts their deadline, they will see 3 days and X hours on the timer.
If you select a deadline based on hours, your subscribers will have exactly that amount of time before their deadline expires.
Example: If a subscriber's deadline starts at noon on Monday and is for 72 hours, his deadline will end on Thursday at noon.
Step 3. Integrate Deadline Funnel with your email platform. (If applicable)
Some campaign types will include this step to configure the API integration with your email platform
Step 4. Add your Pages.
Your pages are the sales, checkout, or landing pages that you want a timer to appear on or that are associated with your deadline. This includes your special offer page, and a page for after the deadline expires (ie. ‘Sorry you missed it’, a regular price page, etc.)
The after-deadline URL is an optional field. While we encourage having a specific page to clearly communicate to subscribers that they missed your offer, you can always redirect them to your offer pages without a timer.
You can add additional pages if you need them by clicking ‘Add New Page’. There is no limit to the number of pages you can connect to a campaign.
Hit ‘Finish’ at the bottom and your campaign will be created!
If you have any questions, contact us via chat (bottom right corner of your screen) or email at firstname.lastname@example.org. We're always happy to help! 🙂