In this guide, we'll show you how to create an Automated Webinar Campaign in Deadline Funnel to use with your automated webinar.
This campaign type will have an evergreen deadline that will give each subscriber their own unique deadline and will integrate with your email sequence.
Creating your automated webinar campaign in Deadline Funnel
Start by selecting "Create New Campaign" and then choose a campaign name and category that will be used in your Deadline Funnel account to help organize your campaigns.
Now select your email platform, your landing page builder platform, and optionally, your automated webinar platform. Then click Next.
Select the "Automated Webinar" blueprint which will create a campaign that you can connect with your email sequence and where each subscriber will get their own unique deadline. Click Next.
If you're using an email platform with a direct integration with Deadline Funnel and this is your first campaign, you'll have to integrate your email platform with Deadline Funnel in the next step. If you've already integrated your email platform with Deadline Funnel, you'll skip this step:
If applicable, in the next step you'll configure the integration between this campaign and your email platform:
Select the amount of time you want to give to each subscriber, choose the timezone where most of your clients are, and then click Next. (you can always adjust this later)
Now add your special offer page URL to the "Page:" field. This is the page that people will have access to until the deadline that you selected.
Then go ahead and add the page URL where you want to redirect them after the launch deadline was reached. Click Finish.
Configuring your automated webinar campaign
Once you've finished creating the campaign, you'll be redirected to the Quickstart section of your new campaign.
Here you'll see the remaining steps to complete your campaign setup and each step includes a link to the step-by-step guide for your specific platforms.
Adding Deadline Funnel to your page
The first step will be to add the Deadline Funnel tracking code to your special offer page. (this will be any page that is used as a "before the deadline" page). The method of adding the tracking code is different for every platform but our guide will show you the exact steps that you need to take.
By default, the page that you added during the campaign creation will be set to display a floating bar, which is one of our more popular options.
As soon as you added the tracking code to your page, you should see the floating bar appear on your page and it will display the deadline based on the date and time that you set here:
If you have additional pages where you want to display the timers or control access after the deadline expires, use the "Add New Page" button in the Pages section to add as many pages as you want to this campaign. These pages will use the same deadline.
Integrating your webinar platform
There are two types of emails you'll be sending:
Pre-webinar (registration links, reminders)
Post-webinar (replay, sales emails)
You can use your webinar platform to send all of the pre-webinar notifications, but it's important to use your actual email platform (e.g. ActiveCampaign) for sending out all emails after the webinar happens.
This means that your replay email as well as your post-webinar sales emails need to be sent from your email platform (e.g. ActiveCampaign), and not sent through your webinar platform.
The first step is to integrate your webinar platform with your email platform.
The most important part of this step is that you send these two tags from our webinar platform:
A tag that is applied when someone "came to the webinar" - e.g. samplewebinar-attended-webinar
A tag that is applied when someone "did not come" - e.g. samplewebinar-missed-webinar
This will allow you to start the deadline for each subscriber at the time of the webinar that they signed up for.
Now you need to integrate Deadline Funnel with your email platform, so that whenever either of those two tags is applied in your email platform, Deadline Funnel starts the tracking for that subscriber.
The last step to integrate your webinar platform is to add the Deadline Funnel tracking pixel to your webinar event page:
Adding Deadline Funnel to your emails
There are two items that you can add to your emails:
Deadline Funnel Email Links (Required)
Deadline Funnel Email Timer (Optional)
For each page that you add in the Pages section, Deadline Funnel will create a corresponding email link which you can find in the Emails section:
Deadline Funnel Email Links
The Deadline Funnel email link is customized based on the email platform that you selected and should be used anywhere you link out to the special offer page from your emails. This can be a CTA button or hyperlinked text.
When a subscriber clicks on this link in one of your emails, Deadline Funnel will check the deadline status and if the deadline is still active, they'll be redirected to the special offer page. If the deadline has already expired, they'll be taken directly to the "after the deadline" page.
Deadline Funnel Email Timer
Adding the email timer to your email is optional but is a great way to give your subscriber a visual of how much time is left before the deadline expires.
In most cases, you would simply need to copy the HTML Email timer code from the Emails section of your campaign and add that to a code block or the source code of your email.
You'll find the link to the guide for your specific platform in the Quickstart section or by clicking the "need help?" link below the email timer code.
Test your automated webinar campaign
The final step is to Test your campaign so you can verify exactly what your subscribers will experience.
That's it! Your campaign is now ready for your automated webinar!
If you have any questions, please let us know at email@example.com or in our live chat at the bottom right of your screen