Mailchimp - Webinar Campaign

How to set up a webinar campaign with Mailchimp

Matt avatar
Written by Matt
Updated over a week ago

Table of contents

  • Core setup: Create a Deadline Funnel campaign, add a page timer, integrate Mailchimp, configure your webinar platform, use Deadline Funnel email links

  • Next steps: Email timers, sales tracking, and testing


In this guide, we will show you how to create a webinar campaign in Deadline Funnel that connects to your automation in Mailchimp.

To reference our other Mailchimp guides for other campaign types, click here.

Core setup

1. Create a campaign in Deadline Funnel

After creating your campaign, name your campaign and select your email provider and landing page builder.

When selecting your campaign type, select Automated Webinar:

➡️ Please visit our guide for more details about how to create a campaign in Deadline Funnel.

2. Add the Deadline timer to your campaign pages

For your timers to appear on your offer pages, we need to put a piece of code on those pages.

In the top menu of your Deadline Funnel account, click on Tracking Code and click the Copy button. See the first screenshot below.

After you've copied the code you'll need to paste it into your webpage builder so it can track visitors and show your deadline timer.

➡️ Please visit our guide on adding the tracking code to your site to see page builder-specific instructions.

3. Integrate Mailchimp with Deadline Funnel

After you've created your Deadline Funnel campaign, set up the integration between Deadline Funnel and Mailchimp.

This integration allows you to trigger the deadline based on being added to an audience or group.

➡️ Please visit our guide for more details about how to trigger the deadline by adding a tag to the subscriber in Mailchimp.

4. Integrate your webinar platform

If you're using another platform to host your webinars, you'll need to sync its behavior to your Deadline Funnel campaign.

This video and our webinar guide below provide an overview of how to do that.

If you're using a different platform from one of these, you can please visit this guide for more info about syncing Deadline Funnel to your webinar platform.

5. Add Deadline Funnel email links to your automation

Copy the Deadline Funnel email link from the Emails section of your campaign:

Use this link in your emails anywhere that you are linking to your offer page, instead of the offer page's URL.

Now, when someone clicks on the Deadline Funnel email link, Deadline Funnel will look up that subscriber's email address and automatically redirect them to the correct page with the right timer.

➡️ Please visit our guide for more details on how to add the Deadline Funnel email links to your emails.

Next steps

Please visit the following guides to learn how to:

1️⃣ Add Deadline Funnel email timers to your automation emails

2️⃣ Set up sales trackingin Deadline Funnel

3️⃣ Test your campaign so you can verify exactly what your subscribers will experience

If you have any questions, contact us via chat (bottom right corner of your screen) or email at We're always happy to help! 🙂

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